As the designer who led Fullscreen's visual brand refresh, my goal was to infuse our identity with renewed energy while staying true to our creative ethos. Our typography selection combined modernity with accessibility, employing a versatile sans-serif font as our primary typeface and introducing a secondary option for added flexibility. Our expanded color palette reflected the vibrancy of our community, offering a spectrum of hues carefully curated to evoke specific emotions and associations.
In crafting our photography guidelines, authenticity and diversity took center stage. We aimed to capture genuine moments that resonated with our audience, showcasing the creativity and talent within our community. Through clear guidelines on logo usage, typography, color, and photography, we empowered stakeholders to consistently represent the Fullscreen brand across all channels. By aligning our visual elements with our brand values, we reinforced Fullscreen's position as a dynamic and inclusive platform for creators and brands, inspiring connection and collaboration in the digital realm.
